From June 9th to 11th, the London Concours returns to the Honourable Artillery Company in the heart of London for a symbolic tenth edition. For the occasion, the event will spotlight two key names in automotive history, Alfa Romeo and Porsche, through dedicated thematic exhibitions.
For Alfa Romeo, the exhibition spans several eras, starting with the iconic 8Cs of the 1930s, a key racing force, up to the models that defined the post-war era and beyond. These include the Giulietta, Giulia Sprint GT Veloce, and 1750 GTV, alongside more distinctive models like the Montreal and contemporary interpretations such as the Giulia Quadrifoglio.
Porsche will instead be the protagonist with a selection of models that tell the evolution of the Stuttgart brand, flanked by a class dedicated to the Sonderwunsch programs, the internal department specialized in the creation of tailor-made models, an expression of maximum personalization.
In addition to the two main brands, the program includes additional thematic classes. These include a special focus on the Jaguar XK, which traces the development of British sports cars from the post-World War II era to the most recent versions, and a section dedicated to modern reinterpretations of historic models by contemporary designers and customizers.
There will be no shortage of high-performance vehicles and exclusive projects: from hypercars like the Bugatti Veyron to one-of-a-kind creations and restomods, examples of an ongoing dialogue between tradition and innovation.
Three days of exhibitions, meetings, and themed content, featuring a selection of cars designed to showcase different languages, eras, and visions of the automobile.
Nicolò Mazzini x Promotor Classic Magazine